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3 B2B Marketing Strategies That Work In order to grow any business, having a proper marketing strategy is vital. However, many B2B companies do not have a solid strategy to help them win more and more customers. In this context, the customer is another business, so it’s important that you’re able to speak their language. The standard social media, SEO and PPC management services are all good, but are they enough to reach your potential customers. When targeting other businesses, are there other strategies that can be highly effective? Let’s check out 3 strategies for B2B marketing you can’t ignore: Marketing automation
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Businesses that have not invested in some kind of marketing automation are missing out. Email marketing used to be quite simple in the past. You just sent your subscribers an email from time to time, and they would sometimes respond. However, with the need for insights, it became necessary to gather all the data that could be gathered. Marketing automation software helps you track your subscribers and their activities.
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Marketing automation enables you to send the right messages to the right people at the right times. Gone are those days when you’d target random people with random messages and still be left to wonder about their responses. Invest in an explainer video Having an explainer video is becoming a standard for B2B websites today. A video creates a good opportunity for briefly explaining to the customer what your service/product is all about, and why they may find it useful. You also get to talk about your business, and while at it, adding a human face to it. Because your site visitors get to know who’s behind the company, an explainer video is important for building trust. Keep in mind also that a lot of people do not have the time or the attention span to read the tons of information you may have on your homepage. And is there a better way to summarize it all than an explainer video? High-value content Every serious business should have a blog section. On the blog is where you share valuable information and insights with your readers. When you readers recognize that you know your stuff well, a certain confidence in your product or service develops. And as we all know, a customer is more likely to buy from you if they trust you. Putting out lengthier content–ebooks, white papers, video courses etc. is one of the best ways to establish authority. So it’s important that the emphasis is on quality rather than quantity. Be sure to also add some interactivity with video, pop-up questions, quizzes, etc. to keep your readers engaged.